Explore key takeaways from the Canton Fair, a global hub for trade professionals.

Learn about the latest sourcing innovations, trends, and connections shaping the manufacturing landscape.

When we think of iconic brands like Apple, Nike, or Coca-Cola, what comes to mind is not just the products they sell, but the entire universe they embody.

But why is this brand identity so important? And how can it truly influence a company’s long-term success?

This October, Guangzhou becomes the center of global trade with the 136th Canton Fair, one of the largest and most influential trade shows in the world.

The event is a hub where buyers and suppliers from every corner of the globe converge to showcase, discover, and negotiate deals on a massive array of products…